the unbranded brand

No branding. No washes. No embroidery. No ad campaigns. No celebrities. Unbranded Brand is a crazy concept in the high-end apparel world. While other companies try to build branding through expensive ad campaigns and celebrity endorsements, we do the opposite. What's the difference between a pair of jeans that sell for $250 and ones that sell for $80? We think overpriced, overrated jeans are ridiculous. That's why we decided to focus instead on the essentials: great fits, solid construction, and premium selvedge denim. By eliminating all the unnecessary branding, we can offer a better product at a better price. Unbranded Brand is that simple.