rock and ruby

Emerging from East London during the pandemic, Rock + Ruby combines our founder's passion for timeless, joyful design, sustainability, and British quality. Rock + Ruby was established by Creative Design Director Ruby Chahal in 2021. Inspired by her mother's endless days knitting sustainable hats, sweaters, and socks for the family (which she still wears on long, beautiful walks with her miniature schnauzer, Rocky), she created a brand that champions her belief in timeless designs and wonderful pieces that are long-lasting, easy to care for, and inspire joy. "This is the most exciting thing I've done in my design career. I hope you love these pieces as much as we loved making them, and I'm thrilled to have you join me on our journey." – Ruby Chalal, founder of Rock + Ruby.