naked and famous denim

We are not a classic jeans brand, nor will we ever be.

No wash, no logo, no frills, just the essentials; great jeans at a reasonable price.

We're Denim Nerds. We use Japanese selvedge denim fabrics woven slowly and meticulously on antique shuttle looms. Why Japanese? It's simple, they're the only ones in the world as obsessed with denim as we are. Japanese fabrics are higher quality and have more personality than today's mass-produced fabrics. They'll age beautifully, fading in unique ways!

All our products are proudly cut, assembled, and finished in Canada. It always has been and always will be.